This project for The Ohio State University's African American Alumni Society showcases significant strengths in strategic design and impactful visual communication.
Strategic Design Thinking: The designer went beyond the initial request for a website, identifying and addressing the deeper need for a comprehensive visual identity. This demonstrates a proactive, holistic approach to solving client challenges.
Lasting Impact & Enduring Quality: The fact that the society later "upgraded their website from my design" and much of the created "visual identity specifications... still in place" highlights the enduring quality, relevance, and foundational strength of the design work.
Cultural Sensitivity & Resonance: The project successfully conveyed the society's core message: "Faces, places, and memories: honoring our past and creating our future." The design effectively captured the essence of "Black America's post-academic experience" with sensitivity and powerful visual storytelling.
Comprehensive Branding Development: The project included a range of integrated materials such as a reunion poster, a promotional mailer, and a membership sign-up sheet, demonstrating the ability to create a cohesive brand presence across multiple touchpoints.
Successful Freelance Project Management: As the designer's "biggest freelance project" at the time, it showcases their capability to manage a significant client engagement independently, from concept to various deliverables.
Final logo design and construction specifications.
Flyer design inviting people to attend OSU's 1st Annual African American Alumni Reunion.
Poster for OSU's 1st Annual African American Alumni Reunion.
Membership form for joining OSU's African American Alumni Society.
Website design inviting people to attend OSU's 1st Annual African American Alumni Reunion.