Culturally Sensitive & Meaningful Design: The project successfully tackled the challenge of visually communicating complex themes like "Black pride, identity, and awareness" without being "preachy or militant," demonstrating a sophisticated understanding of messaging and visual communication.
Collaboration with Industry Players: Working with Elevator Music Ink, an independent label that collaborates with notable hip-hop artists, highlights experience within a relevant and respected segment of the music industry.
Comprehensive Visual Branding: Beyond just the main album cover, the project encompassed cover art for a single and another album, showcasing the ability to develop a cohesive and extended visual identity for a new music release and label.
High-Impact Debut Design: Being responsible for the visuals of a label's "first commercial release" underscores a critical role in establishing their initial brand presence and visual appeal in the market.
The official album cover artwork.
The official album artwork (inside spread).
The official album artwork (inside spread).
Promotion used prior to the album's release. The shirts were also part of the design program (photo © Disciplined Free-Form).