Most of my responsibilities as an intern were to help implement WOSU's new visual identity—here are a few examples. Masterful Use of Color for Emotional Impact: The strategic and dominant use of the vibrant red against a largely desaturated image is a prime example of how color can be leveraged to create an immediate, powerful mood and evoke strong emotions (passion, urgency, defiance, etc.). This demonstrates sophisticated control over color theory and its psychological effects. Dynamic Integration of Photography and Typography: The image seamlessly blends compelling portrait photography with bold, stylized typography. The text isn't merely placed on the image; it's an integral part of the visual composition, creating a cohesive and high-impact design that feels like a singular piece of art. This shows your ability to unite different visual elements effectively. High-Impact Visual Storytelling: Without even knowing the specific message of the text, the combination of the intense gaze, the dramatic lighting, and the powerful color scheme conveys a strong narrative or emotional state. This piece clearly communicates a "feeling" or "vibe," which is crucial for a Creative Director who conceptualizes and directs campaigns. Authentic and Edgy Aesthetic: The raw, slightly gritty texture and the bold, uncompromising style contribute to an authentic and edgy aesthetic. This demonstrates your ability to develop a distinct visual voice that resonates with a particular audience or brand, stepping beyond conventional design. Suitability for High-Profile Applications: The quality and conceptual depth of this design suggest it would be highly effective as an album cover, a striking editorial image, or the lead visual for a major marketing campaign. This indicates an understanding of what makes a visual compelling in a professional, public context.
